Food Management with Nouré
Nouré marketplace transforms food behaviors for families through AI, offering dynamic pricing based on freshness peak, personalized recipes, preservation guidance, and community sharing.
B2B2C
Speculative Design
App
smarter way to shop
Meet Nouré—your intelligent food marketplace that goes beyond shopping. It dynamically adjusts prices as products approach their freshness peak, suggests recipes tailored to what you have, and connects you with neighbors to share excess food.
Personal AI
Dynamic Pricing
Food Marketplace
Contribution
Persona Development, Competitive Analysis, Interaction Design, Systems Thinking, Copywriting, Wireframing, Prototyping
Team
G, Petroff, Mentor
P. Chandra, Partner
Y. Sinha, Partner
Timeline
8 weeks, Spring 2025
I led Nouré’s end-to-end design and development, bridging behavioral change with technology.
From researching food waste and circular systems to defining the product vision and systems architecture, I crafted personas, designed comprehensive user flows, and created core product features to transform household food behaviors.
OVERVIEW
Problem
Families struggle to manage food effectively, facing confusion about product freshness, ineffective meal planning, and limited storage knowledge, leading to significant waste, inflated grocery bills, and missed opportunities for healthier, more sustainable living.
How Might We?
Help families to confidently manage food freshness, plan meals effectively, and store products properly—ultimately reducing waste, cutting costs, and supporting healthier, sustainable lifestyles?
Solution
Nouré is an AI-powered platform that helps families transform how they shop, cook, and share food by offering dynamic pricing based on freshness, personalized recipes, preservation tips, and community food sharing—all designed to reduce waste, stretch budgets, and build healthier eating habits.
BACKGROUND
Secondary Research
Through extensive secondary research analyzing global food systems and household consumption patterns, we discovered that food waste operates at two critical levels: as a global crisis and as an intimate household challenge.
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Primary Research
To understand household food management, we conducted one-on-one interviews with participants across diverse ages, family structures, and income levels to uncover their daily habits, pain points, and motivations around food purchasing and consumption.
These conversations revealed that food waste stems from interconnected behavioral, systemic, and motivational factors, pointing to opportunities for solutions that increase awareness, simplify food management, and align sustainability with financial benefits.
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SOLUTION
Introducing
Nouré comes from nourishment and sustainability mindset of re-duce/use/cycle/think.
Dynamic Pricing
Smart Assistant
Preservation Guidance
Community Barter
EXPERIENCE
Persona
Age: 40 | Location: San Francisco
Job: Freelance Content Writer
Family: Married (2 kids, ages 3 & 5)
Sarah has a demanding schedule and needs a system for food management. She shops weekly, but makes impulse produce purchases.
Key pain points are:
Using food before spoilage
Meal planning with busy schedule
Time demanding tracking applications
Dynamic Pricing
Sarah lands on a familiar shopping experience where she sees a variety of options. She browses through her favorite grocery store and spots vegetables she can use for tonight's dinner with countdown timers and dynamic pricing—saving money while buying with confidence.
AI Assistant
While grocery shopping, Sarah can also access Nouré's AI assistant for personalized help.
The AI asks tailored questions to help Sarah identify needed ingredients or suggests 'Surprise Me' recipe templates when she needs quick inspiration.
Based on her cart, Nouré suggests recipes and food prep methods to help Sarah make the most of her purchases—saving time and reducing waste.
Preservation Guidance
Sarah uses Nouré's scan feature to identify products she already has at home. The feature provides recipe suggestions and preservation tips based on what she scans.
Sarah finds this helpful for understanding how long produce lasts, reducing waste, and improving her meal planning—making the most of what she already owns.
Community Barter
Nouré offers groceries plus a supportive community feature. When Sarah has extra ingredients, she can easily share or barter with nearby users through the app.
This encourages local food circulation, reduces waste, and fosters community connection—turning excess into opportunity while building neighborhood relationships.
IMPACT
Projected Outcomes
$2900
Households could save an ave of ~$2900 (or ~ $55/week) by preventing food waste through better management and dynamic pricing.
30%
Nouré can help reduce household food waste by 30%, contributing to decreased greenhouse gas emissions, which currently generates 8-10% of global emissions.
3x
Nouré combining dynamic pricing with clear sustainability info can drive 2-3x higher adoption of sustainable shopping behaviors.
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© 2025 Sayya Dushanbieva