Sayya Dushanbieva — Work Nouré

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Food Management with Noure

Nouré marketplace transforms food behaviors for families through AI, offering dynamic pricing based on freshness peak, personalized recipes, preservation guidance, and community sharing.

B2B2C

Speculative Design

App

smarter way to shop

Meet Nouré—your intelligent food marketplace that goes beyond shopping. It dynamically adjusts prices as products approach their freshness peak, suggests recipes tailored to what you have, and connects you with neighbors to share excess food.

Personal AI

Dynamic Pricing

Food Marketplace

smarter way to shop

Personal AI

Dynamic Pricing

Food Marketplace

Contribution

Persona Development, Competitive Analysis, Interaction Design, Systems Thinking, Copywriting, Wireframing, Prototyping

Team

G, Petroff, Mentor

P. Chandra, Partner

Y. Sinha, Partner

Timeline

8 weeks, Spring 2025

I led Nouré’s end-to-end design and development, bridging behavioral change with technology.

From researching food waste and circular systems to defining the product vision and systems architecture, I crafted personas, designed comprehensive user flows, and created core product features to transform household food behaviors.

OVERVIEW

Problem

Families struggle to manage food effectively, facing confusion about product freshness, ineffective meal planning, and limited storage knowledge, leading to significant waste, inflated grocery bills, and missed opportunities for healthier, more sustainable living.

How Might We?

Help families to confidently manage food freshness, plan meals effectively, and store products properly—ultimately reducing waste, cutting costs, and supporting healthier, sustainable lifestyles?

Solution

Nouré is an AI-powered platform that helps families transform how they shop, cook, and share food by offering dynamic pricing based on freshness, personalized recipes, preservation tips, and community food sharing—all designed to reduce waste, stretch budgets, and build healthier eating habits.

BACKGROUND

Secondary Research

Through extensive secondary research analyzing global food systems and household consumption patterns, we discovered that food waste operates at two critical levels: as a global crisis and as an intimate household challenge.

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Primary Research

To understand household food management, we conducted one-on-one interviews with participants across diverse ages, family structures, and income levels to uncover their daily habits, pain points, and motivations around food purchasing and consumption.

These conversations revealed that food waste stems from interconnected behavioral, systemic, and motivational factors, pointing to opportunities for solutions that increase awareness, simplify food management, and align sustainability with financial benefits.

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SOLUTION

Introducing

Nouré comes from nourishment and sustainability mindset of re-duce/use/cycle/think.

Dynamic Pricing

Smart Assistant

Preservation Guidance

Community Barter

EXPERIENCE

Dynamic Pricing

Sarah lands on a familiar shopping experience where she sees a variety of options. She browses through her favorite grocery store and spots vegetables she can use for tonight's dinner with countdown timers and dynamic pricing—saving money while buying with confidence.

AI Assistant

While grocery shopping, Sarah can also access Nouré's AI assistant for personalized help.

The AI asks tailored questions to help Sarah identify needed ingredients or suggests 'Surprise Me' recipe templates when she needs quick inspiration.

Based on her cart, Nouré suggests recipes and food prep methods to help Sarah make the most of her purchases—saving time and reducing waste.

Preservation Guidance

Sarah uses Nouré's scan feature to identify products she already has at home. The feature provides recipe suggestions and preservation tips based on what she scans.

Sarah finds this helpful for understanding how long produce lasts, reducing waste, and improving her meal planning—making the most of what she already owns.

Community Barter

Nouré offers groceries plus a supportive community feature. When Sarah has extra ingredients, she can easily share or barter with nearby users through the app.

This encourages local food circulation, reduces waste, and fosters community connection—turning excess into opportunity while building neighborhood relationships.

IMPACT

Projected Outcomes

$2900

Households could save an ave of ~$2900 (or ~ $55/week) by preventing food waste through better management and dynamic pricing.

30%

Nouré can help reduce household food waste by 30%, contributing to decreased greenhouse gas emissions, which currently generates 8-10% of global emissions.

Nouré combining dynamic pricing with clear sustainability info can drive 2-3x higher adoption of sustainable shopping behaviors.

Introduction

This foresight exercise envisions a future where AI, biotechnology, and circular systems converge to create personalized, zero-waste food ecosystems, pushing the boundaries of sustainable innovation at scale.

AI-powered smart appliances integrate with Nouré to transform how you shop, store, and cook—suggesting recipes based on inventory, detecting spoilage, and optimizing meal planning to eliminate waste.
Food becomes truly personalized through cellular nutrition analysis, microbiome-adapted meal plans, and bio-sensored freshness tracking, creating a tailored nutrition experience that minimizes waste while maximizing health.
Food becomes truly personalized through cellular nutrition analysis, microbiome-adapted meal plans, and bio-sensored freshness tracking, creating a tailored nutrition experience that minimizes waste while maximizing health.
Homes adopt circular food systems with molecular-level waste capture, edible biodegradable packaging, and automated composting that transforms every scrap into a resource, closing the loop on household food waste.
Nouré tracks your environmental footprint in real-time, showing cumulative savings in CO2 emissions and resource conservation. Zero-waste packaging and carbon-negative operations ensure transparency from purchase to impact.

FUTURE FORESEIGHT

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